Relevance of young people's environmental attitudes to future transportation developments

Date of publication: June 15, 1984


In this paper we are concerned with the development of a market - the passenger car section - that is to be described as narrow, for it is on the threshold of maturation, and this means a special challenge for market research and marketing strategies. In this context we shall not take into account potentials of influencing future consumer's behaviour, but want to face the problem of identifying and describing future developments and their consequences.

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