Abstract:
In this paper we are concerned with the development of a market - the passenger car section - that is to be described as narrow, for it is on the threshold of maturation, and this means a special challenge for market research and marketing strategies. In this context we shall not take into account potentials of influencing future consumer's behaviour, but want to face the problem of identifying and describing future developments and their consequences.
Research Papers
A method for processing Kelly Grids
Catalogue: Paper 1978: Analysis of Data
Authors: Joseph Lion, Jacques Braun
 
February 1, 1978
Research Reports
Qualitative research into sports cars
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1978
