Effective conversion: Turning insight into action

Date of publication: September 19, 2004

Abstract:

This paper will demonstrate in what way a strong partnership between client and research provider can provide a solution to deliver actionable findings based on different information sources on an on-going basis. The paper leads the reader through the process of understanding clients' needs and, based on this understanding, to tailor the applied research solutions to needs. The paper also demonstrates the internal and external developments required by the adopted upgraded research framework.

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