Abstract:
United Biscuits Limited intends to launch in the UK a savoury cracker currently marketed in the United States under the name of Town House Crackers. Three advertising approaches have been developed for this product. Consumer research was required in order to identify which appeared to be the most viable of these propositions in terms of the nature of the communication, the relative appeal of the communication, the general impact and memorability of the approach, and specific positives and negatives associated with each approach.
This could also be of interest:
Research Reports
Research into 'bitterman' and 'our house' advertising for Ind Cope
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1975
Research Reports
Qualitative research into Three Wishes advertising developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 18, 1975
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)