Abstract:

Whilst developing economies continue to grow exponentially with greater access to technology and information, commonplace diseases remain a major cause of childhood mortality despite the presence of low cost and highly effective treatments. Diarrhoea continues to take lives - approximately 800,000 children under the age of 5 per year. PATH, a health focussed nonprofit organisation, recognise the issue at hand and the value in research-based insights to guide the development of new lifesaving products and wider adoption of these amongst low-income consumers. Using a case study spanning India, Kenya and Zambia we illustrate how a melting pot of public health objectives, together with consumer and healthcare market research techniques, can offer significant utility for the development of new products and initiatives.