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Research in a world of irrational expectations

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Authors: Stephen Phillips, Abigail Hill

Abstract:

Our industry works hard for the truth and often sees it as our domain, yet sometimes the way we go about research moves us further from 'real' truth. More attention is needed to what Behavioural Economics findings mean for Market Research, not just what they say about human behaviour but also how they go about discovering this truth. This presentation demonstrates the Behavioural Economics reasoning behind human behaviour and assesses if, when and how we can use some of these insights to change the way market research is conducted.

Stephen Phillips

Author

This is a long description of some author details.

Abigail Hill

Author

This is a long description of some author details.

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Citation

Phillips and Hill (2011a, September 18). Research in a world of irrational expectations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-in-a-world-of-irrational-expectations