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Research in a world of irrational expectations

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Authors: Stephen Phillips, Abigail Hill

Abstract:

Our industry works hard for the truth and often sees it as our domain, yet sometimes the way we go about research moves us further from 'real' truth. More attention is needed to what Behavioural Economics findings mean for Market Research, not just what they say about human behaviour but also how they go about discovering this truth. This presentation demonstrates the Behavioural Economics reasoning behind human behaviour and assesses if, when and how we can use some of these insights to change the way market research is conducted.

Stephen Phillips

Author

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Abigail Hill

Author

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Research Papers

The relevance of expectations in predicting behaviour and moods

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1992

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Citation

Hansen, J. (1992a, September 01). The relevance of expectations in predicting behaviour and moods. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-relevance-of-expectations-in-predicting-behaviour-and-moods


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Defining and tracking consumer expectations

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Authors: Miriam Comber, Ian D. Greig

Company: Maritz Research

September 1, 1992

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Citation

Comber and Greig (1992a, September 01). Defining and tracking consumer expectations. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/defining-and-tracking-consumer-expectations


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Great expectations

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Thomas F. Delaney

 

June 15, 1992

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Citation

Delaney, T. F. (1992a, June 15). Great expectations. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/great-expectations


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Citation

Phillips and Hill (2011a, September 18). Research in a world of irrational expectations. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/great-expectations