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Research methods on the web

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Company: IBM Corporation

Author: Caroline Eichman

Abstract:

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer service units and technical staff. Additionally, the argument is made that the Internet is forcing change not only in the research process but in the skill sets required of successful research professionals.

Caroline Eichman

Author

This is a long description of some author details.

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Citation

Eichman, C. (1999a, June 15). Research methods on the web. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/research-methods-on-the-web