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Research methods on the web

Date of publication: June 15, 1999

Catalogue: ESOMAR Net Effects 1999

Company: IBM Corporation

Author: Caroline Eichman

Abstract:

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer service units and technical staff. Additionally, the argument is made that the Internet is forcing change not only in the research process but in the skill sets required of successful research professionals.

Caroline Eichman

Author

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Research methods on the Web

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Author: Caroline Eichman

 

June 15, 2000

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Citation

Eichman, C. (2000a, June 15). Research methods on the Web. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/research-methods-on-the-web-5574


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Catalogue: The Worldwide Internet Seminar 1998

Authors: Richard E. Kottler, Andrew Findlater

 

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Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-interviewing


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Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Giorgio Licastro

Company: GfK

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Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-


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Citation

Eichman, C. (1999a, June 15). Research methods on the web. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-