Research methods on the web

Date of publication: June 15, 1999

Abstract:

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer service units and technical staff. Additionally, the argument is made that the Internet is forcing change not only in the research process but in the skill sets required of successful research professionals.

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