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Research report on an investigation of the do-it-yourself market

Date of publication: September 1, 1975

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

This research was commissioned in order to provide some indications of the attitudes and directions of customers within the DIY market and also to provide some creative input in the form of ideas generated by those persons interviewed. In addition, the research conducted was designed as part of a comprehensive investigation of the UK DIY market undertaken by Evade (Export) Ltd. which included desk research and interviewing of trade personnel.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1975a, September 01). Research report on an investigation of the do-it-yourself market. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/research-report-on-an-investigation-of-the-do-it-yourself-market