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Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Date of publication: November 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Elida Gibbs is preparing to introduce a new face cleansing lotion with the Pears brand name during 1977. Development of the product and preliminary fragrance testing have already taken place and research was required in order to help position the product in the market. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1976a, November 01). Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.. ANA - ESOMAR. Retrieved May 25, 2025, from


https://ana.esomar.org/documents/research-report-on-concepts-for-a-new-facial-cleanser-on-behalf-of-elida-gibbs-ltd-