Abstract:
Elida Gibbs is preparing to introduce a new face cleansing lotion with the Pears brand name during 1977. Development of the product and preliminary fragrance testing have already taken place and research was required in order to help position the product in the market.
Research Reports
Qualitative research on Nulon advertising
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 1, 1979
Research Reports
Qualitative research on washing grains
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 3, 1974
Research Reports
Qualitative research on babycare products
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 12, 1972
