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Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Date of publication: November 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Elida Gibbs is preparing to introduce a new face cleansing lotion with the Pears brand name during 1977. Development of the product and preliminary fragrance testing have already taken place and research was required in order to help position the product in the market. 

CRAM/Peter Cooper Archive

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Citation

, C. (1976a, November 01). Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-concepts-for-a-fruit-dessert