Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Date of publication: November 1, 1976


Elida Gibbs is preparing to introduce a new face cleansing lotion with the Pears brand name during 1977. Development of the product and preliminary fragrance testing have already taken place and research was required in order to help position the product in the market. 

CRAM/Peter Cooper Archive


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