Abstract:

The aim of this paper is to illustrate the experimental scheme which our company is running involving the use of a small scale panel of retail points of sale intended specifically for estimation of one parameter: the facing turnover per facing unit. As far as we know, in Italy there is no multiclient tool capable of producing this datum, probably because of the very high cost of managing a panel which complies in full with the sample theory. Tackling this problem in a very pragmatic way, we have built up a low-cost panel capable of generating the datum required with a reliability which we consider satisfactory. This paper provides an illustration of the structure and operation of the panel, the nature of the outputs, the criteria with which we assess the reliability of the data and some of the data obtained.