Abstract:

Using a key theory of psychoanalysis (Transactional Analysis), this paper analyses the way we run our online panels. It points out that a lot of the problems we are experiencing (declining response rates, professional respondents, etc.) are potentially a direct result of 'crossed transactions' between panel owners and panel participants. It discusses examples of how our relationship could be improved and shows how new technologies may help us realign our relationship to be on a more sustainable (and Adult&Adult) basis.