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Storybranding in Researchland

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Abstract:

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19 pandemic and its restrictions and the recurrent restructuring processes within large companies that made this issue even more evident.

Daniel Lagache

Author

This is a long description of some author details.

Diego Alarcon

Author

This is a long description of some author details.

Damian Gandolfi

Author

This is a long description of some author details.

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Citation

Lagache, Alarcon and Gandolfi (2023a, April 25). Storybranding in Researchland. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/storybranding-in-researchland-12067