Storybranding in Researchland

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Abstract:

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19 pandemic and its restrictions and the recurrent restructuring processes within large companies that made this issue even more evident.

Daniel Lagache

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Diego Alarcon

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Damian Gandolfi

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