Abstract:
Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young peopleâs behaviour over the forthcoming decade.
Research Papers
Strategic use of trends in the youth market
Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Author: David Cox
 
October 22, 1997
Research Papers
Levi's: The art of staying ahead
Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Judith Blundun, Christine Restall
 
June 18, 1980
Research Papers
The new generasiansâ¢
Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Anthony Dobson, Duncan Morris
Company: Nielsen
June 15, 1998
