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Strategic use of trends in the youth market

Date of publication: August 1, 2000

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: David Cox

Abstract:

Several years ago, I delivered a paper to an ESOMAR Congress on the subject of trends in the youth market. In it, I made a number of observations and predictions concerning patterns of young people’s behaviour over the forthcoming decade.

David Cox

Author

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Research Papers

Strategic use of trends in the youth market

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: David Cox

 

October 22, 1997

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Citation

Cox, D. (1997a, October 22). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/strategic-use-of-trends-in-the-youth-market


Research Papers

Levi's: The art of staying ahead

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Authors: Judith Blundun, Christine Restall

 

June 18, 1980

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Citation

Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-


Research Papers

The new generasians™

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Anthony Dobson, Duncan Morris

Company: Nielsen

June 15, 1998

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Citation

Dobson and Morris (1998a, June 15). The new generasians™. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/the-new-generasians-


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Citation

Cox, D. (2000a, August 01). Strategic use of trends in the youth market. ANA - ESOMAR. Retrieved January 31, 2023, from


https://ana.esomar.org/documents/the-new-generasians-