Subscribers and their magazines (Spanish)

Date of publication: June 15, 1997


The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And yet, practically, nothing has been done in another field of information about this medium, as important as and involving other developments such as "when", "where", "how" and "how many times". Some behavioral patterns are pointed out, without the support of a more scientific investigation, which gives us the necessary security to better estimate the benefits of each actor's relationship with his magazine. The lack of data of this nature minimizes the perception of the potentialities of the environment, underestimating it simply by disregarding its residual power, permanence, speed, rhythm and involvement. Objective To develop a research project that seeks to reveal all the stages of the reader's relationship with their journals.

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