Abstract:
These notes are intended to sketch out some of the
changes that are taking place in consumer attitudes and
behaviour towards shopping. The bulk of available evidence makes it clear that these attitudes and behaviour
are undergoing major changes, and consequently, there is
a case for Littlewoods to completely rethink the concept of retailing.
About this collection:
Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a Lecturer in the early 1960s. He became involved in conducting commercial Motivational Research and by 1968 opened Cooper Research & Marketing in Manchester. Cooper was one of the key pioneers of what we now know as Qualitative Research. CRAM opened its London office in Wimpole Street in 1970 and moved to 53 St Martins Lane, WC2N 4EA, in 1972 where it remained until Peter's passing in 2010. The company changed its name to CRAM International in around 1985/86, reflecting the increasingly international nature of its work. The CRAM/Peter Cooper Archive Collection, which includes commercial research reports and early academic papers, has been preserved by Peter's children, Diana, Helen and Jonathan, and his colleague Simon Patterson. The scanning of the Archive has been supported by ESOMAR, AMSR, Peter's colleague Dr Alan Branthwaite & family, the Cooper family, and QRi Consulting. The CRAM/Peter Cooper Archive Collection is managed by QRi Consulting. The CRAM logo and CRAM International name are Registered Trademarks and the property of QRi Consulting.
This could also be of interest:
Research Papers
New Technologies Call for Discussion
Catalogue: Asia Pacific 2023 - Innovation
Author: Noriko Kishida
 
November 22, 2023
Research Papers
Deregulation of Sunday trading
Catalogue: Seminar 1997: The Changing Retail Scene
Author: Sami Kajalo
 
June 15, 1997
Research Papers
Ideas for business
Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Author: Mary Bard
 
November 28, 2004
