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The challenge of uniqueness versus unity

Date of publication: September 1, 1974

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Alain Zwilling

Abstract:

In this context, the object of the present discussion will be two-fold : - examine practical problems linked with the use of the market segmentation approach, - examine the practical feasibility of this approach in international research. This discussion will not he concerned at all with the mechanics of market segmentation, that is the statical techniques used to obtain the variables and to obtain the segmented picture.

Alain Zwilling

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Research Papers

The challenge of the future

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Author: José María Casero

 

June 15, 1991

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Citation

Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-challenge-of-the-future


Research Papers

The challenge of globalization to marketing research

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Jacques E. Andriessens

 

June 26, 1988

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Citation

Andriessens, J. E. (1988a, June 26). The challenge of globalization to marketing research . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-challenge-of-globalization-to-marketing-research-


Research Papers

Public versus private opinion

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Author: Stephen King

 

June 15, 1979

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Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841


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Citation

Zwilling, A. (1974a, September 01). The challenge of uniqueness versus unity. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/public-versus-private-opinion-1841