The changing mindset of a billion minds

Date of publication: March 12, 2007

Catalogue: Asia Pacific 2007


The opening of the Indian economy has opened up the minds of Indians. The emerging Indian mindset is finding its roots in the Kshatriya values of the traditional warrior class as opposed to the Brahminical values of the priestly knowledge class that had been the greatest influencer of the Indian mindset. This paper maps the emerging mindset of India and how its cultural codes are changing, using a culture-mapping framework to understand people and their motivations at a collective level.

  • PDF
  • This could also be of interest