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The convergence of mobility and media

Date of publication: November 7, 2004

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Company: SKIM

Authors: Jürgen Warnecke, Jonas Selen, Susanna Lewis

Abstract:

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings. This paper describes both the study and the outcomes.

Jürgen Warnecke

Author

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Jonas Selen

Author

This is a long description of some author details.

Susanna Lewis

Author

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Warnecke, Selen and Lewis (2004a, November 07). The convergence of mobility and media. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-application-of-panel-methodology-to-research-on-mobility