The convergence of mobility and media

Date of publication: November 7, 2004

Abstract:

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings. This paper describes both the study and the outcomes.

Jürgen Warnecke

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Jonas Selen

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Susanna Lewis

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