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The do's and don'ts of Internet interviewing

Date of publication: June 15, 1998

Catalogue: The Worldwide Internet Seminar 1998

Authors: Ray Poynter, Karlan Witt

Abstract:

The objective of this paper is to share current best practice in the area of the Internet interview. In particular the paper aims to draw together experiences from Europe and the United States. The paper reviews the history of Internet interviewing and proposes a two-factor categorisation of this medium to facilitate easier dialogue. The paper sets out the authors' experience along with the results of an informal review of current European practice. The paper then reviews a range of issues with experience based guidance on good and poor practice.

Ray Poynter

Author

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Karlan Witt

Author

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Poynter and Witt (1998a, June 15). The do's and don'ts of Internet interviewing. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-internet-and-the-future-of-advertising