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The evolution of a Latin American audit process

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Company: Ernst and Young Services Pty Ltd

Authors: George Ivie, Nick Terlizzi

Abstract:

This paper provides a framework for establishing an initial examination process and demonstrates how people from different countries can work together for the improvement of media research.

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