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The general image of industry

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Company: GfK

Author: Werner Till

Abstract:

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages of industry and improving the share of industry in the economy, image profile by rating a semantic profile, comparing validity of items for three different size classes of companies (large companies image can be identified with industry image) and the relevance of pollution factors and their link with industry.

Werner Till

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Research Papers

The image of industry

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Alain Meyer

 

October 1, 1981

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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-image-of-industry-


Research Papers

The image and the image improvement of farmers

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Alfred Schmelder

 

June 15, 1992

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Citation

Schmelder, A. (1992a, June 15). The image and the image improvement of farmers. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-image-and-the-image-improvement-of-farmers


Research Papers

Changing the brand image

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Louis Marton

 

August 1, 1975

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Citation

Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/changing-the-brand-image


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Citation

Till, W. (1986a, June 15). The general image of industry. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/changing-the-brand-image