Abstract:

This report shows the image position of industry in the Austrian population by quantitative research representative for people up from 14 years. Research program covers spontaneous associations to the stimulus "industry", advantages and disadvantages of industry and improving the share of industry in the economy, image profile by rating a semantic profile, comparing validity of items for three different size classes of companies (large companies image can be identified with industry image) and the relevance of pollution factors and their link with industry.