The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries
Abstract:
For the past four years CNN International has researched the viewing habits of business Directors and Senior Managers. This necessitates estimating the numbers of such individuals by country (in 1993 in 17 countries!) using the diverse statistics available. This paper also describes the sampling, questionnaire design and data collection methods used currently - and shows some of the results forthcoming. These demonstrate the continuing variations in the European business environment country by country. These studies were co-funded and developed by CNNI and Laura Wendt of TBS. TBS is now replicating this approach with Continental Research in the Pacific Rim.
This could also be of interest:
Research Papers
Out-of-home television viewing
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Marcella Rosen
May 1, 1994
Research Papers
Is anybody home?
Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003
Research Papers
Does out-of-home advertising work?
Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Debbie Solomon
Company: MindShare
June 20, 2003
