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The local creative spirit

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Mariann Wenckheim

Abstract:

Creativity as a new approach to a problem's solution is a function of the past and the present. Foreign investors therefore need the courage to let local people create the advertising and let them judge the quality of creativity.

Mariann Wenckheim

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Author: Alistair Watts

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December 1, 2002

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Author: Catherine Becker

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Citation

Wenckheim, M. (1993a, June 15). The local creative spirit. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/local-brands-global-brands