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The local creative spirit

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Mariann Wenckheim

Abstract:

Creativity as a new approach to a problem's solution is a function of the past and the present. Foreign investors therefore need the courage to let local people create the advertising and let them judge the quality of creativity.

Mariann Wenckheim

Author

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Citation

Wenckheim, M. (1993a, June 15). The local creative spirit. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/the-local-creative-spirit