Back

The local creative spirit

Date of publication: June 15, 1993

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Mariann Wenckheim

Abstract:

Creativity as a new approach to a problem's solution is a function of the past and the present. Foreign investors therefore need the courage to let local people create the advertising and let them judge the quality of creativity.

Mariann Wenckheim

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Creative lab

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Eva Kulla, Henrike Reinhardt

Company: SKIM

November 8, 2012

×

Citation

Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/creative-lab


Research Papers

The prospects for local brands in China

Catalogue: Asia Pacific 2002

Author: Alistair Watts

Company: Nielsen

December 1, 2002

×

Citation

Watts, A. (2002a, December 01). The prospects for local brands in China. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-prospects-for-local-brands-in-china


Research Papers

Local brands, global brands

Catalogue: Seminar 1998: Adding Transparency To Brand Management

Author: Catherine Becker

Company: SORGEM IMR

June 15, 1998

×

Citation

Becker, C. (1998a, June 15). Local brands, global brands. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/local-brands-global-brands


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Wenckheim, M. (1993a, June 15). The local creative spirit. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/local-brands-global-brands