Abstract:
Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In Portugal media surveys suppliers are independent and compete freely in the market. Until now there has been no organization to supervise market research surveys. However, by the end of 1991 it was announced that there would be the creation of an organization called CAEM which would integrate representatives from advertisers, media owners and advertising agencies.
This could also be of interest:
Research Papers
Farmstat Portugal
Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Francisco Gomes da Silva
 
February 1, 1996
Research Papers
Media in life survey
Catalogue: WM3 2007
Authors: Tiphaine Goisbeault, Isabelle Le Roy, Arnaud de Saint Roman
Companies: Mediametrie, Havas Group
June 3, 2007
