Abstract:
Especially in local politics of small towns and communties the formulation of objectives and the development of decisions is highly intransparent. The new method provides applicable results for the decision-taking procedure of honorary persons acting in local politics together with full-time government or municipal politicians and special consultants from the government or municipal administration (civil servants). Particularly companies offering certain capital goods that are needed for traffic control, municipal illumination or for the equipment of municipal buildings and the like, can use this (low-cost) method to inform themselves about ways of optimum offer argumentation and about the competence of persons to be contacted. The method shows attitudes, opinions, motives, objectives and wishes of those who are involved in the process of opinion formulation and the formulation of objectives. Beyond the formal function of the person involved also his or her real importance for the formulation of opinions and objectives is brought out clearly.
This could also be of interest:
Research Papers
The mini parliament technique
Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Klaus-Christian Kleinpeld, Claus Merbold
 
June 15, 1985
Research Papers
The development and application of a new micro market testing
technique
Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Brian C. Pymont
 
September 1, 1970
Research Papers
The semantic differential (German)
Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Erich M. Ruczinski
 
June 15, 1971
