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The rise and power of online communities in the network economy

Date of publication: September 1, 2000

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Alexandra Trabak

Abstract:

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and maintaining relationships with online users and customers.

Alexandra Trabak

Author

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Trabak, A. (2000a, September 01). The rise and power of online communities in the network economy . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/attention-marketing-in-the-network-economy