Abstract:

This paper looks for an answer for the new identity to be undertaken by newspapers, before the growing pressure being exerted on this media by the development of new means of data storage, access and distribution, particularly on line information. It is information that permeates all the micro and macro social relationships and it is being determining a complete reformulation on the inter and intra subjective functions performed by the subject and the many institutions where he/she is immersed. Building up of knowledge; how and which piece of information to use, how and when to access information and integrate it orderly to the memory are fundamental survival factors. In this context, the traditional media, which includes newspapers, plays a decisive role. Some basic issues, therefore, are posed: 1. How do newspapers stand in view of the new communication systems? 2. What is the impact of the competition between the new media segments on the vehicle newspaper? 3. What will continue to motivate the reading of newspapers? 4. What is the flexibility and swiftness on adaptability needed before the many changes on the media?