Abstract:
The recent slowdown in the progression of the French vacation market prompts the hypothesis that a certain saturation point may have been reached. This hypothesis, of course, is not merely based on the evolution of a single short-term global index. It is also prompted by a configuration of related phenomena. The existence of such a saturated market is difficult to deny, even though present data are largely incomplete and lack sufficient chronological concordance in most instances. The first part of this analysis will focus on fulfilled market demands, as demonstrated by vacation statistics. However, beyond the relative stability of vacation behaviour, account should be taken of the persistence of attitudes, especially among those non-vacationing French people. This approach offers the possibility to elucidate the concept of a saturated market, and to determine its merits as a means of analysing a particularly complex and dynamic phenomenon.
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Case Studies
The phenomenon of market saturation (French)
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Paul Danloy
Company: IFOP
June 15, 1972
Research Papers
Tourism saturation
Catalogue: Seminar 1977: Travel And Tourism
Author: Thomas J. Carter
 
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Research Papers
The industrialization of market research
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Arie van der Zwan
 
September 1, 1978
