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The psychology of decision making

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

Abstract:

The psychology of judgement and decision making is a discipline dedicated to understanding the process which underlie people's judgements and decisions. This paper introduces some of the research findings and demonstrates how they can be applied to market research.

Boaz Mourad

Author

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Research Papers

Has the price change impacted consumer loyalty?

Catalogue: ESOMAR Conference on Marketing 2004

Author: Vojtech Spacil

 

October 10, 2004

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Citation

Spacil, V. (2004a, October 10). Has the price change impacted consumer loyalty?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/has-the-price-change-impacted-consumer-loyalty-


Research Papers

A tale of two questionnaires

Catalogue: Panel Research 2007

Authors: Pete Cape, Linda Piekarski, Jackie Lorch

Company: Research Now SSI

October 28, 2007

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Citation

Cape, Piekarski and Lorch (2007a, October 28). A tale of two questionnaires. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-tale-of-two-questionnaires


Research Papers

The "irrationalisation" of surveys

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux

Company: Affinnova

September 13, 2012

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Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys


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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys