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The psychology of decision making

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

Abstract:

The psychology of judgement and decision making is a discipline dedicated to understanding the process which underlie people's judgements and decisions. This paper introduces some of the research findings and demonstrates how they can be applied to market research.

Boaz Mourad

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Research Papers

The role of new information technology in decision making

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Samuel A. Wolpert

 

June 15, 1977

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Citation

Wolpert, S. A. (1977a, June 15). The role of new information technology in decision making. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/the-role-of-new-information-technology-in-decision-making


Research Papers

Computer assisted decision making

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Robert De Hoog, Alfred E. Bronner

 

June 15, 1984

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De Hoog and Bronner (1984a, June 15). Computer assisted decision making. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/computer-assisted-decision-making


Research Papers

Decision making in industry and household

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

 

October 1, 1981

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Citation

Groot, P. J. (1981a, October 01). Decision making in industry and household . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-


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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/decision-making-in-industry-and-household-