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The psychology of decision making

Date of publication: September 1, 1998

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Boaz Mourad

Abstract:

The psychology of judgement and decision making is a discipline dedicated to understanding the process which underlie people's judgements and decisions. This paper introduces some of the research findings and demonstrates how they can be applied to market research.

Boaz Mourad

Author

This is a long description of some author details.

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Citation

Mourad, B. (1998a, September 01). The psychology of decision making . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-psychology-of-decision-making-