Abstract:

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking floor of the First National Bank of Chicago. The first group self- administered an interview on the computer and completed a short pencil and paper post-test. The second group were administered the interview in pencil and paper format by experienced professional interviewers, and also completed the post-test. Data was tabulated on the IBM PC and interfaced directly to graphics and word processing software for report preparation.