Back

The usage of qualitative media data

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jean Michel Agostini

Abstract:

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used for the construction of media schedules, two cases histories are presented in which qualitative factors were taken into account.

Jean Michel Agostini

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-data