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The usage of qualitative media data

Date of publication: March 1, 1976

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Jean Michel Agostini

Abstract:

The paper concerns the question of how to include qualitative criteria into current media-planning procedures, and the appraisal of the improvements which may be expected by the usage of qualitative data. After a description of the media model used for the construction of media schedules, two cases histories are presented in which qualitative factors were taken into account.

Jean Michel Agostini

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Research Papers

The usage of qualitative media research data in the practice of media planning

Catalogue: Seminar 1976: Beyond Vehicle Audiences

Author: Bonny G.J. Stoelinga

 

March 1, 1976

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Citation

Stoelinga, B. G. (1976a, March 01). The usage of qualitative media research data in the practice of media planning. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-usage-of-qualitative-media-research-data-in-the-practice-of-media-planning


Research Papers

Cross-media measurement by the centralized data collection of comparable data

Catalogue: WM3 2009: Change Is In The Air...

Author: Tanja Hackenbruch

Company: GfK

May 7, 2009

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Citation

Hackenbruch, T. (2009a, May 07). Cross-media measurement by the centralized data collection of comparable data. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/cross-media-measurement-by-the-centralized-data-collection-of-comparable-data


Research Papers

Consumer usage patterns of the Internet and traditional media

Catalogue: Seminar 1998: Towards Total Communications Strategies

Author: Jane H. Mulligan

 

October 20, 1998

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Citation

Mulligan, J. H. (1998a, October 20). Consumer usage patterns of the Internet and traditional media. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media


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Citation

Agostini, J. M. (1976a, March 01). The usage of qualitative media data. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/consumer-usage-patterns-of-the-internet-and-traditional-media