The use of market and brand trend data deriving from the R.B.l. motorists diary panel in the United Kingdom
Abstract:
This paper sets out to illustrate by example the use of a Motorists Diary Panel covering both the petrol and motor oil markets. We have taken, two separate marketing activities which have had a profound effect on the market and a third example illustrating a simple application of panel data. Taking first the basic use of panel data, we have a simple examination of the pattern of purchase over a long period which illustrates how the brand structure of a market changes during the course of a year.
This could also be of interest:
Research Papers
Amoco (U.K.'s) use of the R.B.L.
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Maureen Johnson, Robin Cornell
June 15, 1982
Research Papers
Implementing a "stick-in" diary in the United Kingdom
Catalogue: 2nd Radio Research Symposium
Authors: Erhard Meier, John Stockley
June 15, 1997
Research Papers
Development of petrol retailing in the United Kingdom
Catalogue: Seminar 1997: The Changing Retail Scene
Author: Jonathan P. Shingleton
Company: The BPRI Group
June 15, 1997
