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The use of viewdata panels for data collection

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: John Clemens

Abstract:

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments for media audience research that are taking place.

John Clemens

Author

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Citation

Clemens, J. (1984a, June 15). The use of viewdata panels for data collection. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/the-use-of-viewdata-panels-for-data-collection