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The use of viewdata panels for data collection

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: John Clemens

Abstract:

This paper predicts the fast growth of in-home data collection via the television screen during the next decade. It describes the current establishment of "screen" panels for on-air polling, ad testing and medical research; and future developments for media audience research that are taking place.

John Clemens

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Research Papers

The use of direct access viewdata panels for media research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: John Clemens, Tony Taylor

 

June 15, 1986

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Citation

Clemens and Taylor (1986a, June 15). The use of direct access viewdata panels for media research. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-use-of-direct-access-viewdata-panels-for-media-research


Research Papers

Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Ivor McGloughlin, Jim Lockyear

 

June 15, 1982

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Citation

McGloughlin and Lockyear (1982a, June 15). Practical use of consumer panels . ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/practical-use-of-consumer-panels-


Research Papers

The use of panels in readership research

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Roger Beeson, Dick Dodson, James Rothman

 

June 15, 1986

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Citation

Beeson, Dodson and Rothman (1986a, June 15). The use of panels in readership research. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research


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Citation

Clemens, J. (1984a, June 15). The use of viewdata panels for data collection. ANA - ESOMAR. Retrieved June 05, 2025, from


https://ana.esomar.org/documents/the-use-of-panels-in-readership-research