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Trends in buying habits in relation to the planned dispersion of shopping centres (French)

Date of publication: August 1, 1967

Catalogue: ESOMAR/WAPOR Congress 1967

Authors: A. Desjonqueres, R. Jeanteur

Abstract:

The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with the following aspects, successively: - the research methods used, - the results of this research, - and, finally, a few general conclusions.

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