Abstract:
The aim of the survey we are about to describe, was to assess the present situation with regard to the buying habits adopted by families resident in the Greater Paris area and to outline likely future developments in this field. We shall deal with the following aspects, successively: - the research methods used, - the results of this research, - and, finally, a few general conclusions.
Magazines
Revue Française du Marketing (Juin 2015)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
Magazines
Revue Française du Marketing 1998 (N. 170)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 1998
Magazines
Revue Française du Marketing (Octobre 2008)
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
October 1, 2008
