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Using market research in early stages of product development

Date of publication: June 15, 1999

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Marielle Luif, Winnie Moltmaker

Abstract:

In April 1999 V1NU Tijdsclirirten (The Netherlands) launched a young women's magazine named One. This launch was preceded by intensive market research. This paper tells the story of the new' magazine and describes the elements of the market research. It demonstrates that product development based on research is indeed possible while magazine makers tend to believe that an intuitive approach is the only way.

Marielle Luif

Author

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Winnie Moltmaker

Author

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Citation

Luif and Moltmaker (1999a, June 15). Using market research in early stages of product development. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/using-market-research-in-early-stages-of-product-development