Back

A debrief through a virtual reality window

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Company:

Authors: Paul Labagnara, Alastair Liptrot

Abstract:

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual Reality to take a research debrief to the next level. A WOW factor that has never been seen before.

Paul Labagnara

Author

This is a long description of some author details.

Alastair Liptrot

Author

This is a long description of some author details.

This could also be of interest:

Videos

A debrief through a virtual reality window

Catalogue: Congress 2016: #WOW

Authors: Alastair Liptrot, Paul Labagnara

 

June 15, 2016

×

Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Research Papers

Extending our knowledge of consumers through virtual reality

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Clive Wright, Stephen P. Needel

 

November 1, 1996

×

Citation

Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality


Videos

Virtual reality meets traditional research

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

October 26, 2017

×

Citation

Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112