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A debrief through a virtual reality window

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Company:

Authors: Paul Labagnara, Alastair Liptrot

Abstract:

In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In this paper will demonstrate how we utilised Virtual Reality to take a research debrief to the next level. A WOW factor that has never been seen before.

Paul Labagnara

Author

This is a long description of some author details.

Alastair Liptrot

Author

This is a long description of some author details.

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Videos

A debrief through a virtual reality window

Catalogue: Congress 2016: #WOW

Authors: Alastair Liptrot, Paul Labagnara

 

June 15, 2016

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Citation

Liptrot and Labagnara (2016a, June 15). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/a-debrief-through-a-virtual-reality-window-8669


Research Papers

Extending our knowledge of consumers through virtual reality

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Clive Wright, Stephen P. Needel

 

November 1, 1996

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Wright and Needel (1996a, November 01). Extending our knowledge of consumers through virtual reality. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/extending-our-knowledge-of-consumers-through-virtual-reality


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Virtual reality meets traditional research

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

October 26, 2017

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Chirilov, A. (2017a, October 26). Virtual reality meets traditional research. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112


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Citation

Labagnara and Liptrot (2016a, September 22). A debrief through a virtual reality window. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/virtual-reality-meets-traditional-research-9112