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What's right for focus groups now?

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Authors: Judith Langer, Naomi Henderson

Abstract:

This presentation is a joint collaboration of two US qualitative researchers who do not necessarily agree on what?s right for focus groups now. Do you agree with one or the other, or fall some place in between?

Judith Langer

Author

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Naomi Henderson

Author

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Langer and Henderson (2002a, November 10). What's right for focus groups now? . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861