Abstract:
This presentation is a joint collaboration of two US qualitative researchers who do not necessarily agree on what?s right for focus groups now. Do you agree with one or the other, or fall some place in between?
Date of publication: November 10, 2002
Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Judith Langer, Naomi Henderson
Abstract:
This presentation is a joint collaboration of two US qualitative researchers who do not necessarily agree on what?s right for focus groups now. Do you agree with one or the other, or fall some place in between?
This is a long description of some author details.
This is a long description of some author details.
Till, Mele and Souza (2006a, September 17). Right here... right now.... ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/right-here-right-now-
B.V., A. (1990a, January 01). Focus groups. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/focus-groups
Nijkamp and Thijssen (2019a, November 10). Visual focus: Better focus groups thanks to smartphones. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Advertising and marketing research (French) | Authors: Philippe De Vendeuvre | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld |
Langer and Henderson (2002a, November 10). What's right for focus groups now? . ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/visual-focus-better-focus-groups-thanks-to-smartphones-10861