Back

Young people and credit institutes in West Germany

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Ulrike Hollmann

Abstract:

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is compatible with the general trend towards more humanism. Young people are more open-minded about banking technology (it depends on the kind of technology) than adults.

Ulrike Hollmann

Author

This is a long description of some author details.

Research Papers

Youth segmentation and attitudes towards different financial entities

Catalogue: Seminar 1990: New Product Development

Author: Felix Serrano Alda

 

June 15, 1990

×

Citation

Alda, F. S. (1990a, June 15). Youth segmentation and attitudes towards different financial entities. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/youth-segmentation-and-attitudes-towards-different-financial-entities


Research Papers

Financial research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Bartram

 

September 1, 1998

×

Citation

Bartram, P. (1998a, September 01). Financial research. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/financial-research


Research Papers

Rethinking the distribution channels

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research

Author: Douglas Kerr

 

June 15, 1992

×

Citation

Kerr, D. (1992a, June 15). Rethinking the distribution channels. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/rethinking-the-distribution-channels


  • PDF
  • This could also be of interest
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Hollmann, U. (1984a, June 15). Young people and credit institutes in West Germany. ANA - ESOMAR. Retrieved August 15, 2022, from


https://ana.esomar.org/documents/rethinking-the-distribution-channels