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Young people and credit institutes in West Germany

Date of publication: June 15, 1984

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Ulrike Hollmann

Abstract:

In 1983 "focus" in Munich carried out a psychological study "the automated bank". From this study and also from others we know that young people accept modern banking technology but they also want the personal contact with bank officials. This is compatible with the general trend towards more humanism. Young people are more open-minded about banking technology (it depends on the kind of technology) than adults.

Ulrike Hollmann

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Citation

Hollmann, U. (1984a, June 15). Young people and credit institutes in West Germany. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/consumer-panel-with-children-and-young-people