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Research reports

Qualitative research into Dettol advertising

Two new television commercials are currently beingdeveloped for Dettol on the theme of product usage. It was desired to test both these approaches forcommunication, relevance and major defects, and furtherto select one of them for further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-


Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-


Research reports

Qualitative research into Colman's sorbet mix

Previous research into Colman's Sorbet Mix demonstrated theviability of the concept where respondents had an establishedimage of sorbet but also demonstrated certain anxietiesabout the preparation of the product, particularly amongthose respondents...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into Colman's sorbet mix. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-colman-s-sorbet-mix


Research reports

Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Research into reactions of consumers to the first burst ofnational Prudential TV advertising has been conducted. This research was undertaken to examineAgents' reactions to it and to the idea of TV advertising,in order to make the positioning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-in-depth-research-on-prudential-agents-responses-to-the-burglary-tv-advertising-campaign


Research reports

Harmony colourant advertising research

Following the results of research into preliminary advertisingconcepts for Harmony Colourant, the Agency has produced acommercial in animatic form on video-tape with a linked in the soundtrack. The objectives of the research were, therefore:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/harmony-colourant-advertising-research-


Research reports

Qualitative research into Wrights Coal Tar shampoo

Wrights Coal Tar Shampoo and a range of Wrights Shampoos were relaunched some 18 months ago. The shampoos are estimated to hold around 1% ofthe market, most of this share being accountedfor by the Coal Tar Shampoo. It was decided toconduct some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into Wrights Coal Tar shampoo. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrights-coal-tar-shampoo


Research reports

Qualitative research into 100 Pipers advertising developments

In order to progress the re-positioning of 100 PipersWhiskey, DBB Ltd. have developed a number ofadvertising propositions and pack designs.Accordingly, qualitative research was required in orderto determine which, if any, of these approacheswarranted...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Qualitative research into 100 Pipers advertising developments. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-100-pipers-advertising-developments


Research reports

Qualitative research on Project Starky

Robinson's has developed an Orange Barley breakfast drink which produced favourable reactions from housewives in previous research. They were based mainly on the consistency, the quality and appeal of Robinson's products. The agency has produced...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
×

Citation

, C. (1978a, February 01). Qualitative research on Project Starky. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-starky


Research papers

How to analyse heterogenous data?

In many cases, data collected in the same questionnaire are measured at different levels: nominal, ordinal, interval or ratio. For several years, new methods allow to analyse qualitative and/or heterogeneous data. They are based on the optimal...

Catalogue: Paper 1978: Analysis of Data
Author: Jean-Marie Bouroche
February 1, 1978
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Citation

Bouroche, J. (1978a, February 01). How to analyse heterogenous data?. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/how-to-analyse-heterogenous-data-