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Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research reports

Qualitative research into advertising developments for Continental Quilts

The developments of the Slumberdown press advertisinghave now reached their final execution, and it isnecessary to bring the television advertising to thesame stage.Accordingly, it was decided to pre-test thetelevision advertising (in animatic form)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Qualitative research into advertising developments for Continental Quilts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-developments-for-continental-quilts


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising


Research reports

Qualitative research on Toffo commercials

The research was conducted to examine three commercialsdesigned as part of a series for TV advertising of Toffo. Each commercial uses the campaign phrase "Chew things overwith Toffo", and features different individuals presented witha problem in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Qualitative research on Toffo commercials. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-toffo-commercials


Research reports

Multiflex commercial pretest

The Prudential is planning to run a commercialfeaturing the new 'Multiflex' policy in a two weekburst at the end of September.The objective of the commercial is to create adegree of interest in the policy among the targetgroup whichcan then be taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Multiflex commercial pretest. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/multiflex-commercial-pretest


Research reports

Qualitative research on Aero advertising 'Bubble word play'

Two new commercials have been produced in scriptform for advertising Aero, both using the word'Bubble' in a wordplay, 'Courtroom' and 'Train'. The research was required to investigate consumerreactions tothe wordplay approach and to individual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on Aero advertising 'Bubble word play'. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-aero-advertising-bubble-word-play-


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research reports

Qualitative research on Silvikrin television commercials

The research was designed to establish whether Silvikrin gains by moving from the traditional territory into more realistic, modern areas. More specifically, the objectives were: 1. To discover which of the three commercials effectively brands...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research on Silvikrin television commercials. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-silvikrin-television-commercials


Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-