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Research reports

Exploratory research on pre-payments and self-collection for dry-cleaning

The general objectives of this research were to explore consumer attitudes towards two schemes: Prepayments and self-collection. In addition, the opportunity was taken to explore consumer attitudes towards dry-cleaning as a whole, and towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Exploratory research on pre-payments and self-collection for dry-cleaning. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/exploratory-research-on-pre-payments-and-self-collection-for-dry-cleaning


Research reports

Report on preliminary research on drinking chocolate

Rowntree Mackintosh has developed a new granulated drinking chocolate product. The purpose of the research reported here was to assess consumerreactions to the concept of a granulated product and reactions to the actual sample product. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on preliminary research on drinking chocolate. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-preliminary-research-on-drinking-chocolate


Research reports

Operation clipper

H.P. Sauce Ltd. is considering developing a rangeof individual milk-based desserts packed in 5oz. ring-pull'lined' cans, similar to those produced by Del Monte and ontest market in the U.K. but probably with different flavorsand different fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 9, 1972
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Citation

, C. (1972a, September 09). Operation clipper. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/operation-clipper


Research reports

Qualitative research on creamed mushrooms line extensions

Five possible new line extensions for creamed mushrooms havebeen developed. The research was required to obtain data on the initial consumer reactionto these new products/concepts.  About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 13, 1972
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Citation

, C. (1972a, September 13). Qualitative research on creamed mushrooms line extensions. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-creamed-mushrooms-line-extensions


Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974
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Citation

, C. (1974a, April 23). Taurus II. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/taurus-ii


Research reports

Qualitative research on Project Jupiter

Project 'Jupiter' is a pseudo-alcoholic (2% level) softdrink for the 12-15 year-old market. These concepts were available as pulse slides, packs, andproduct descriptions. The general purpose of this research was to test theseconcepts prior to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Project Jupiter. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-project-jupiter


Research reports

Qualitative research into Pan Sprays

Johnson Wax Ltd., are looking into the possibility of launching an aerosol cooking aid on to the UK market. The product would provide a purevegetable coating, with the soya bean extractLecithin as the active ingredient, to prevent foodfrom sticking...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979
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Citation

, C. (1979a, January 01). Qualitative research into Pan Sprays. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-pan-sprays


Research reports

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on experimental baked beans for H.P. Limited. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-experimental-baked-beans-for-h-p-limited


Research reports

Report on qualitative research on hypotheses on grouping for count lines

On the basis of existing research evidence andgenerate experience of the market, it was hypothesizedthat a number of brands were perceived as similar,fulfilling similar needs in terms of benefits offered. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Report on qualitative research on hypotheses on grouping for count lines. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-hypotheses-on-grouping-for-count-lines