Resources Library by ANA

A method for processing Kelly Grids

The classic approach to the construction of a questionnaire containing products perception items involves three phases: - a qualitative phase; - a data reduction phase; - the definitive questionnaire is then drawn up.This paper describes a method...

Catalogue: Paper 1978: Analysis of Data

Authors: Joseph Lion, Jacques Braun

February 1, 1978

Qualitative research into sponge flour

RHM has developed a new, soft flour that is specially designed for baking sponges. Sponge making is a sensitive area of baking for many housewives, therefore there isa reasonable volume market potential.The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 2, 1978

The appeal & potential of tyre wall design

This research was undertaken to make a preliminaryassessment of the appeal and potential of tyres withdesigned walls. The specific research objectives were: 1. To assess how motorists respond to the experimentaldesigns versus the standard designs;2....

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 1, 1978

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 1, 1978

Research report on attitudes towards Middleton building society

The Middleton Building Society, established since 1872, is entering a period of expansion and competition, both in terms of its birthplace of Middleton and the towns to which it has entered and plans to enter. The research was required to obtain a...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

January 1, 1978

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research

Authors: Folke Olander, Flemming Hansen

Company: AIM Create

December 1, 1977

Strategies of increasing carpooling behavior among urban commuters

This paper represents an application of a theory of social change to the area of increasing carpooling (ride-sharing) behavior among urban commuters. The paper at first briefly describes alternative strategies of changing social behavior as proposed...

Catalogue: Seminar 1977: Social Research

Authors: Jagdish N. Sheth, Abraham D. Horowitz

December 1, 1977

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977