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Research reports

Qualitative research on small Easter eggs

The small egg market has grown considerably in thelast few years and is dominated by Cadbury Creameggs. Rowntree Mackintosh is interested inexpanding its share of the market. They havetherefore developed three small egg concepts. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research on small Easter eggs. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-small-easter-eggs


Research reports

Qualitative research into Promega meat substitute

Dornay Foods Limited has developed the technology ofSVP manufacture to the point where they now have a pilot plant capable of producing a product whichapproximates to carcass meat in appearance, texture andchewing properties. This product is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Promega meat substitute. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-promega-meat-substitute


Research reports

Qualitative research into high fibre bread

Nimble bread, in common with other specialist slimming foods,has suffered a considerable loss of both sales and share inrecent years. A new positioning as "healthy" rather than solely a slimmingbread is currently under development and the launch...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into high fibre bread. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-high-fibre-bread


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
×

Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Qualitative research into pack testing for Project Hyacynth

Foote Cone and Belding have produced a number ofalternative pack designs for the new Pears SanitaryTowel. The specific objectives of the research were: 1. To assess the potential strength of the envelopeversus polythene packs vis a vis imagery...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into pack testing for Project Hyacynth. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-pack-testing-for-project-hyacynth


Research reports

Macleans 'smile' advertising research

A completely new advertising campaign has been developed featuringsmiles as a means of conveying the benefits of clean, strong, healthyteeth from using Mac leans toothpaste. The present research was designedto investigate the impact, memorability,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Macleans 'smile' advertising research. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/macleans-smile-advertising-research


Research reports

Split Foot quantitative research into Odor Eaters

Combe Inc. proposes to market on a national basis in the UK the Odor Eaters gel insole. However, before initiating further progress in terms of manufacturing, it was considered necessary to submit to consumer appraisal the two primary variants....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Split Foot quantitative research into Odor Eaters. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/split-foot-quantitative-research-into-odor-eaters


Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research reports

Qualitative research into the Heinz tomato ketchup 'tapestry' campaign

The 'Tapestry' advertising campaign has now been used forTV and poster advertising of Heinz Tomato Ketchup for thelast two years: with minor alterations to the execution inthe second year. These films were not pre-tested toestablish how well they met...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into the Heinz tomato ketchup 'tapestry' campaign. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-heinz-tomato-ketchup-tapestry-campaign