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Research reports

Research report on Lyofil advertising concepts

FCB has been asked to develop the advertising, packagingand brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977and launched nationally at the beginning of 1978. Three conceptual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts


Research reports

Summary report on additional opticians' group and conclusions for all five groups

Qualitative research was carried out for Optrex toinvestigate the potential market for a new hard leans. This report is a summary of the latter two groups and isfollowed by conclusions that are derived from all fivegroups. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Summary report on additional opticians' group and conclusions for all five groups. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/summary-report-on-additional-opticians-group-and-conclusions-for-all-five-groups


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into 30% Bran Flakes press advertising. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-30-bran-flakes-press-advertising


Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research on concept development work into Bonjela. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-concept-development-work-into-bonjela


Research reports

Qualitative research into the shaving market

In order to develop new and effective advertising for the GII, a qualitative image study was required in order to provide a better understanding of how consumers view the Gillette Company, Gillette shaving products, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into the shaving market. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-the-shaving-market


Research reports

Qualitative research into packaging for Jif Lemon Juice

Although Jif still has a dominant brand share in thisexpanding market, over the last two years there has beenconsiderable loss of share for Jif to the competitivebrands.The specific objectives of the research therefore were:1. To assess respondents'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into packaging for Jif Lemon Juice. ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-lemon-juice


Research reports

Consumer research on token-operated meters

A full research program, involving a national consumersurvey and field trials of token-operated meters are being undertaken. This document refers to the firststage of consumer research which was designed to provide a preliminary view of current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Consumer research on token-operated meters . ANA - ESOMAR. Retrieved June 23, 2026, from


https://ana.esomar.org/documents/consumer-research-on-token-operated-meters-