Resources Library by ANA

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1976

Quantitative research into a gas payment tv commercial

Wells O'Brien Ltd has developed an animated TV commercialwhich informs individuals of more palatable ways ofpaying for the gas they consume.Consumer research into this commercial was required inorder to:1. Determine the primary communication ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

October 1, 1976

Questionnaire monotony endangers the comparability of results

But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining readership figures of daily newspapers. If the questionnaire was...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Erp Ring

Company: Institut für Demoskopie Allensbach GmbH

September 5, 1976

TV advertising pre-testing

This is a case history of an attempt to use established, non- innovative research techniques to construct a system of T. V. advertisement pre-testing which could provide actionable results. For marketing management the research results must relate...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Roger S. Parkyn

September 1, 1976

Dairy box pack research

Three new packs have been produced for Dairy Box. The objectives of this research were to evaluate eachpack in terms of the T-Plan:1. Do they maintain Dairy Box's image as thebest quality milk chocolate assortment?; 2. Do they make the brand warmer...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976

Qualitative research into potential employees perceptions of B.I.C.C

This document contains the results of a qualitativeinvestigation by CRAM into potential employees' perceptionsof BICC as a company and as an employee of graduate labor. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976

Quantitative research on the Carico in-home placement

Earlier research hadindicated that the idea of a liquid laundry detergentproduced a high level of interest and curiosity totry. Accordingly, it was decided to undertake a fulland systematic tests of Carica in people's homes.During May/June, a sample...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

September 1, 1976