Resources Library by ANA

Internal and external stakeholders forum

The authors of this paper provide an examination of the way in which the healthcare industry perceives itself, both currently and over the next 20 years. The study surveyed the opinions of 44 leading figures and stakeholders in the healthcare...

Catalogue: ESOMAR Global Healthcare 2002

Authors: Stephen Welch, Nic Wiseman

February 17, 2002

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Steve Jones, Scott Crawford, Chris Rowen

February 3, 2002

Is there such a thing as 'early adopters fatigue'?

Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the...

Catalogue: ESOMAR Net Effects 5 2002

Authors: Leyla Namiranian, Renee Hopkins

Company: Decision Analyst, Inc.

February 3, 2002

A reality check in the Internet age

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very...

Catalogue: ESOMAR Net Effects 5 2002

Author: Donna Wydra

February 3, 2002

Research World (February 2002)

Opinion polls reflect the political situation and the economic development of countries. The diversity of both these conditions in Asia has led to an interesting range of situations.

Catalogue: Research World 2002

Author: ESOMAR B.V.

February 1, 2002

Research World (January 2002)

In general research withstands recession better than other marketing services such as advertising and public relations, where there have already been redundancies in some countries. Clients need information when their businesses are doing badly, just...

Catalogue: Research World 2002

Author: ESOMAR B.V.

January 1, 2002

Revue Française du Marketing 2002 (N. 186)

Les deux premiers articles ont ceci de commun qu'ils portent sur desobstacles majeurs auxquels le marketing se trouve aujourd'hui confronté.Le premier obstacle est la situation de crise. Les auteurs, LaurentHermel et Albert Louppe se livrent à...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

January 1, 2002

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001

Author: ESOMAR B.V.

December 1, 2001

Research World (November 2001)

The market research industry in Japan is the fourth largest worldwide and accounts for 8% of global research turnover. Three of the world's largest research companies are headquartered in Tokyo but unlike the other global giants, less than 2% of...

Catalogue: Research World 2001

Author: ESOMAR B.V.

November 1, 2001