What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also spending valuable resources manually cleaning their data at the end of the study, erroneously removing respondents from results, slowing survey completion and increasing costs. Is the naked eye more dependable than an automated approach to preventing fraud or can we strike a balance using innovative technology to fight fraud and preserve survey integrity?What's in it for me?An understanding of different types of ?bad? respondents and how we detect them in survey dataWhy fraudulent behavior cannot always be seen via manual means (the ?naked eye?)How we can deliver better research quality through smart automationHow innovations such as QualityScoreTM help you to focus your time and effort on value-added parts of the research processWho is this for?Corporate/agency/brand researchers, buyers and suppliers of research
The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.
As the last year has resulted in multiple lockdowns, WFH has become the acronym nearly everyone is familiar with.Alongside this, the home has been transformed into a multipurpose asset. Consumers have adapted their homes into everything from a gym to an office, bar, restaurant, cinema, and more. As people now start to get back to ?normal life, what does this mean for the home and consumers? interests?Join us on the 17th of June for a 30-minute insight with our in-house expert Bertie Lewis gain a deeper insight. We?ll cover: What the ?new normal? means for life at homeHow different markets should adapt to home lifeHow consumers' outlooks towards home care have evolved
The 2020 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. This year's report includes the research turnover and growth data for more than 100 countries, world areas and regions with a close look at the expectations of the industry for 2020 in light of the pandemic. It also proposes a redefinition of the industry more comprehensive and more inclusive and presents the World's Top-50 largest companies and the segment they belong to.Check it out on the ESOMAR Publications Store!
The 2019 Global Market Research report reviews the size and performance of the market research industry using data collected by national research associations, leading companies, independent analysts, as well as ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies, and reports, as well as advertisements. This year's report includes the research turnover and growth data of 100 countries, world areas and regions.Check it out on ESOMAR Publications Store!