Abstract:
This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self reporting - for the back office - will be described and some results will be presented. Also pitfalls and aspects where research might be improved will be discussed.
Research Papers
Mystery shopper research
Catalogue: Seminar 1991: Travel And Tourism Transition
Authors: Eric Sondervan, Ad Schalekamp
Company: NIPO
June 15, 1991
Research Papers
Unusual bedfellows
Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: John Buckle, Sarah McKee
Company: MSS Research
June 15, 1994
Research Papers
The effect of TQM on research- and vice versa
Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Diana Brown
 
September 1, 1993
