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A new toolkit to a new quality approach

Date of publication: September 1, 1996

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Company: KANTAR TNS Malaysia

Authors: Eric Sondervan, Felix Malten, Anthony Van Zonneveld

Abstract:

This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self reporting - for the back office - will be described and some results will be presented. Also pitfalls and aspects where research might be improved will be discussed.

Eric Sondervan

Author

This is a long description of some author details.

Felix Malten

Author

This is a long description of some author details.

Anthony Van Zonneveld

Author

This is a long description of some author details.

Research Papers

Mystery shopper research

Catalogue: Seminar 1991: Travel And Tourism Transition

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

June 15, 1991

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Citation

Sondervan and Schalekamp (1991a, June 15). Mystery shopper research. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/mystery-shopper-research


Research Papers

Unusual bedfellows

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Authors: John Buckle, Sarah McKee

Company: MSS Research

June 15, 1994

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Citation

Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/unusual-bedfellows


Research Papers

The effect of TQM on research- and vice versa

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Diana Brown

 

September 1, 1993

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Citation

Brown, D. (1993a, September 01). The effect of TQM on research- and vice versa. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-effect-of-tqm-on-research--and-vice-versa


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Citation

Sondervan, Malten and Van Zonneveld (1996a, September 01). A new toolkit to a new quality approach . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/the-effect-of-tqm-on-research--and-vice-versa