Back

A new toolkit to a new quality approach

Date of publication: September 1, 1996

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Company:

Authors: Eric Sondervan, Felix Malten, Anthony Van Zonneveld

Abstract:

This paper will focus on the research aspects. Programmatic organization development as a method will only be dealt with briefly. Measurement by using the Mystery Shopping principle to its utter limits - for the front office - and retrospective self reporting - for the back office - will be described and some results will be presented. Also pitfalls and aspects where research might be improved will be discussed.

Eric Sondervan

Author

This is a long description of some author details.

Felix Malten

Author

This is a long description of some author details.

Anthony Van Zonneveld

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A new approach to international fragrance research

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Jane Bigham

 

June 15, 1988

×

Citation

Bigham, J. (1988a, June 15). A new approach to international fragrance research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-international-fragrance-research


Research Papers

A new challenge: Strategic research

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Louis Tuvee

 

June 15, 1985

×

Citation

Tuvee, L. (1985a, June 15). A new challenge: Strategic research. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-new-challenge-strategic-research


Research Papers

A whole new world

Catalogue: Congress 2013: Think Big

Author: Daranee Charoen-Rajapark

Company: GfK

September 26, 2013

×

Citation

Charoen-Rajapark, D. (2013a, September 26). A whole new world. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-whole-new-world-8055


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Sondervan, Malten and Van Zonneveld (1996a, September 01). A new toolkit to a new quality approach . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-whole-new-world-8055