Abstract:
The study of the population's demand for consumer goods - as the stock of goods increases and becomes more diversified - is more and more complex. This research cannot be limited to gathering some global levels regarding sectors and big groups of goods. Finally, the act of buying is a concrete operation concerning a concrete commodity. In this context, the knowledge of the consumers' behaviour by means of motivation research, and the competent use of the results of this research should be an increasingly intensive concern in our socialist commerce. It is the only way of ensuring the effective formulation of the goods required, a more judicious organisation of publicity, and of influencing industry and the buyers.
This could also be of interest:
Research Papers
Research into consumer behaviour and its motivation (English and French)
Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz
 
June 15, 1957
Research Papers
Attitudes and behaviour in consumer research
Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
 
February 11, 1970
