A consumer choice simulation model

Date of publication: June 15, 1998

Author: Alan Frost


The research concept described in this paper is, in fact, built upon the notion that if we can make measurements in these three areas and if we can develop a reasonably precise understanding of how they relate to consumer behaviour then we find ourselves in a position where we can predict how consumers will react towards a whole range of relevant stimuli such as new products, repositioned products, packaging and advertising.

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