Can audiences of new or existing programmes be predicted reliably?

Date of publication: June 18, 2004


Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing. This paper describes the work that has been carried out to create a forecasting system that could be on the one hand, sufficiently standardised to be easily adapted to work in any kind of TV landscape and yet still be flexible enough to cover all the diverse predictive needs that practitioners working in different countries could require. The paper includes a description of the model's theoretical background, development guidelines and concludes with actual market evidence of the predictive results.

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