Abstract:
Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing. This paper describes the work that has been carried out to create a forecasting system that could be on the one hand, sufficiently standardised to be easily adapted to work in any kind of TV landscape and yet still be flexible enough to cover all the diverse predictive needs that practitioners working in different countries could require. The paper includes a description of the model's theoretical background, development guidelines and concludes with actual market evidence of the predictive results.
Research Papers
On the possibility of predicting ratings reliably
Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Ian Garland
Company: Nielsen
June 15, 1996
Research Papers
Should Melrose place be relocated?
Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Peter J. Danaher
 
June 15, 1998
Research Papers
The future at your fingertips
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lex van Meurs
Company: GfK
May 1, 1994
